Transmedia storytelling fragments the narration on various media and thus offers a strong variety of 
content. Content created must be consistent with the specificities of the medium and the media on 
which they are then distributed. Each content can be understood independently of the others and 
brings a fresh intake on the story, but they always form a coherent whole in the end.

In addition, many media today offer to the public multiple entry points in the narrative of a story 
that represent as many opportunities to be in contact with the target audience. By combining various 
contents and media, transmedia storytelling allows to reach a wide audience and creates true 
interactions from one medium to another.

Through the example of transmedia documentary The Uncondemned: Rape as a War Strategy we 
revisit the rules of transmedia storytelling linked to engaged and activist documentary.

Stephane Hueber-Blies (France), producer and interactive author at a_BAHN
Graduated in Law and Political Science, Stéphane Hueber-Blies is a writer and producer for 
a_BAHN in Luxembourg and Paris. a_BAHN is specialised in the production of feature 
documentaries and fictions using the transmedia storytelling to deploy the author’s purpose. 
a_BAHN is working with Filmfund Luxembourg and the CNC in France, as well as TV channels 
such as Arte or France Television.

Michelle Mitchell (USA), producer and film director at FILM@11
Former investigation correspondent for Bill Mayers (PBS) and political anchor for CNN HLN, 
Michelle Mitchell is an active journalist in the United States but also covers Middle East, Southeast 
Asia and North Africa. Michele graduated from Northwestern University and began her career at 
Capitol Hill. She is also author of three books.